New mobile apps create a better user experience and lower consumer support tickets.
MarketBeat is an Inc. 5000 financial media company that empowers individual investors to make better trading decisions with real-time financial data, in-depth analysis, and best-in-class stock research tools.
MarketBeat has been recognized by Barron’s, Entrepreneur, Financial Times, Forbes, and Inc. for its rapid growth and success. With more than 3 million subscribers, MarketBeat is the largest digital media company in the Dakotas.
The MarketBeat app allows users to create a watchlist of their stocks, enabling them to see a live feed of the most important headlines and information for the companies they follow. They can also see a historical summary of rating changes, earnings announcements, dividends, and insider trades for stocks on their watchlist.
MarketBeat’s app was developed in React Native, a cross-platform tool that allows developers to write once and deploy everywhere using JavaScript.
With MarketBeat’s vendor no longer interested in maintaining the React Native app, it became error-prone, causing its team to receive a significant number of support tickets from its large user base of 3 million newsletter subscribers.
To stay competitive in its industry, MarketBeat wanted to provide current app subscribers with a better user experience and incorporate new features into the app. They determined they needed to replace their existing React Native application with native mobile apps written to accomplish their goals.
Native app development is the process of building an app for a specific platform. With features and user interfaces built specifically for each platform, native mobile apps result in a higher-quality user experience, which is precisely what MarketBeat was looking for.
Armed with an in-house designer to manage the app’s design and the involvement of their lead engineer, MarketBeat partnered with The Jed Mahonis Group’s (JMG) project manager, Android developer, iOS developer, and CEO to create native redesigns of its app.
Using SwiftUI to build the iOS app and Jetpack Compose for the Android app, JMG added search functionality, push notifications, a user settings page, and account deletion options and integrated the apps with MarketBeat’s main API.
With weekly Zoom calls for project status updates, Slack messages for daily team communication, and a Trello board for organizing the project’s progress, the project took five months to develop, test, and launch an iOS and Android app.
Since the app's launch, the number of user support tickets MarketBeat previously received has declined significantly, thanks to a better user experience.
Read MarketBeat's review of what it was like to work with JMG on Clutch, an independent rating and reviews platform.
I’m most impressed with The Jed Mahonis Group’s organization. I’ve worked with other companies before that were extremely disorganized and it was a struggle. JMG’s project management is excellent.
A new design and better user experience take this app's rating from 2 stars to 4.9 stars.
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