The ALL.ACCESS app is a B2B platform for Kevin Murphy distributors and salons, providing immediate access to real-time data, digital marketing assets, sales tools, and educational content to level up their success.

Kevin Murphy had an outdated, legacy B2B dashboard for its distributor network, with various systems held together with band-aid fixes.

With scattered ways of doing business and no central location to access all touchpoints, the marketing team was burdened with answering duplicate phone and email requests, locating the requested materials, and distributing them individually.

A scalable system was needed to connect distributors and salons with sales, marketing, and educational content.

Dissatisfied with its legacy software vendor, Kevin Murphy approached The Jed Mahonis Group to extract data from a broken app and found the fluid relationship they sought in a development team. 

With mobile access needed for marketing and educational content and data spreadsheets suited for a desktop view, JMG built a hybrid digital experience with a single point of contact for all of Kevin Murphy’s digital assets on native iOS and Android apps and a mobile-enabled website for its data analysis.

Distributors and salons across 53 countries now have Kevin Murphy’s digital assets at their fingertips, and the apps have alleviated the burden of disseminating content from Kevin Murphy's marketing team.

JMG became Kevin Murphy's trusted tech advisor, advising on how its tech should be stacked to support the next 10+ years of business.