Wherever entrepreneurs are in their journey, podcasts can take them further, whether as a guest or a host.

Ryan Estes, co-founder of Kitcaster, joins Tim Bornholdt of The Jed Mahonis Group to chat about why podcasting is the Trojan horse of marketing for startups, how audience quality over quantity results in conversions, and why everyone should sit down with a couple friends, grab a bottle of wine, and start a podcast.

In this episode, you will learn:

• Why podcasts feel familiar


• How to quantify the value of hosting your own show


• How to enhance listenership of a show


• Tips for getting ranked on Apple Podcasts


• How depth over breadth translates in podcasting


• Why you should, um, keep the fillers


• Where to start with starting a podcast and why everyone should do it


• Which “junk food” podcasts Ryan and Tim find therapeutic

This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.

Recorded October 26, 2021 | Edited by Jordan Daoust | Produced by Jenny Karkowski

Show Links

Kitcaster.com | https://kitcaster.com/

JMG Pricing Page | https://jmg.mn/pricing

Connect with Tim Bornholdt on LinkedIn | https://www.linkedin.com/in/timbornholdt/

Chat with The Jed Mahonis Group about your app | https://jmg.mn

Rate and review the show on Apple Podcasts | https://constantvariables.co/review