Managing expectations builds trust. J.C. Granger of Infinity Marketing Group joins the show to talk about the dangers of user data not being siloed, where software companies struggle the most when it comes to marketing, and how to break into new markets, but not without first sharing how he once smothered a computer with a pillow to get online.

In this episode, you will learn:

• How 12 year olds in the 90s hacked the Internet (reportedly)


• How we trade our privacy for convenience


• How data is used to influence our interests


• Why chopping up Big Tech has bipartisan benefits


• How accidental agencies come to be


• Why J.C.’s marketing agency focuses on B2B software companies and will never build mobile apps again


• Where software companies need the most help with marketing themselves


• When to use LinkedIn over email marketing for outreach


• How to break into new markets


• Why money is the result, not the goal

This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.

Recorded June 29, 2021 | Edited by Jordan Daoust | Produced by Jenny Karkowski

Show Links

Infinity Marketing Group | https://infinitymgroup.com

J.C. Granger on LinkedIn | https://www.linkedin.com/in/jcgranger/

Email J.C. at jc@infinitymgroup.com

The Future of BizTech Podcast | https://www.infinitymgroup.com/the-future-of-biztech-podcast/

JMG Careers Page | https://jmg.mn/careers

Email careers@jmg.mn

Connect with Tim Bornholdt on LinkedIn | https://www.linkedin.com/in/timbornholdt/

Chat with The Jed Mahonis Group about your app dev questions | https://jmg.mn