Tim Bornholdt
When we put humans first, we can learn a lot. Stephanie Hammes-Betti is the Senior Vice President of Innovation Design at US Bank, and her 18-year career there has given her extensive know-how in UX/UI design, usability testing, and technology solutions. Stephanie joins the show to chat about how innovation happens within a large organization, how to go about listening to customers, and the benefits of teaching an innovative mindset to employees.
In this episode, you will learn:
- How showing people vs. telling people is the secret sauce to changing mindsets
- Why you should determine the three essential things users need when designing a mobile experience
- How to observe, ask, and listen to what users want vs. what they think they want
- The benefits of embedding an innovative culture through all lines of business
- How US Bank encourages innovation via its best resource, its own people
- How to use problem-fit and value-fit when chasing the next shiny object
This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.
Recorded September 18, 2020 | Edited by Jordan Daoust | Produced by Jenny Karkowski
Show Notes:
