
With experience building two tech-based companies from the ground up, serial entrepreneur Eric Martell has gathered an impressive collection of analogies around succeeding in the startup space. He joins the show to chat about building his recent venture Pear Commerce, marrying product philosophy with business philosophy, hiring people who buy into your mission, investing in repeat customers over acquiring new ones, and using tech to scale, before finally nerding out with Tim over database tech.
In this episode, you will learn:
- Why the value you’re providing your customers isn’t the tech
- How to find the right developers for the right stage of your company
- Why moving fast is better than moving perfectly in the early stage
- When to invest in new customers and when to re-engage previous customers
- How to open up opportunities with accelerators and how to be successful without one
- How to open doors simply by having the courage to ask
- How using tech not only as the basis for your product but also the basis for marketing is the best lever for growth
This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.
Recorded November 23, 2020 | Edited by Jordan Daoust | Produced by Jenny Karkowski
Show Notes: