Building a successful app requires both art and science work in harmony. CTO Brad Ash joins Tim on the podcast to discuss the development of Fruitful, a fertility mentorship service he co-founded with his wife. Brad chats with Tim about the personal story that led to the creation of Fruitful, how difficult it is to supervise yourself when you’re building out the software, the importance of user feedback and focusing heavily on the user’s experience, and how to give users a reason to be excited to use your app.

In this episode, you will learn:

• How to validate your app without overbuilding


• How UX proves your app’s value and why you shouldn’t compete against existing user behaviors


• Why you have nothing to lose by talking to your users


• How you don’t need to disrupt an industry to make a difference

This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.

Recorded April 29, 2020 | Edited by Jordan Daoust

Show Notes:

• Fruitful Fertility