Tim Bornholdt
Building an app is easy. Building a business is hard. Sean Casto of app marketing agency PreApps joins the show to discuss how your app’s initial success doesn’t rely on its unique features, but on how you market it and present it. Sean breaks down both organic and paid marketing strategies to grow your users and make more money, where user acquisition models play into each strategy, and how it all boils down to understanding your data.
In this episode, you will learn:
- Where 68% of all downloads come from and why that’s important to your marketing strategy
- App Store Optimization (ASO) similarities and differences between Apple and Google’s respective app stores
- Why your app should have premium offers and how they escalate your revenue
- How to use data to calculate your customers’ lifetime value (LTV) and 4 steps to maximizing it
- Where to start with organic marketing and how to fuel the flame with paid ads
- The importance of market validation and how to get it
This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.
Recorded May 28, 2020 | Edited by Jordan Daoust | Produced by Jenny Karkowski
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