With design in its name plus 50 years of industry experience, Design Center knows more than a thing or two about best practices for building a digital product. Design Center’s Director of Strategy Chris Cornejo joins the show to chat about how design thinking has shifted from “how it looks” to “how it works”, the advantages of an outcome mindset over a solutions mindset, how COVID has impacted strategy and design processes, and how to prepare for a project’s initial strategy session.

In this episode, you will learn:

• How design’s focus has evolved from UI to UX


• Advantages of an outcome mindset over a solutions mindset


• The revelations from “dumb” questions


• How design and strategy processes have shifted as a result of COVID


• Why your actual users need to be a part of your strategy session and what to do when their feedback conflicts


• How Tim eats Lucky Charms

This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.

Recorded February 26, 2021 | Edited by Jordan Daoust | Produced by Jenny Karkowski

Show Notes:

Design Center

Chris Cornejo’s email

Steve Jobs Thoughts on Flash

Jobs to Be Done Framework