Tim Bornholdt
When life gives you rain, puke a rainbow. That’s the motto of Erica Hanna, Emmy Award winner and owner of Puke Rainbows Creative. Erica joins the show to chat about the power of video for a business, and the role it can play in getting people to adopt a product or new way of working. She shares tips on how to use video to establish the voice of your business and tells some fun stories along the way, from the origin of her unique company name to her uplifting experience working with Prince.
In this episode, you will learn:
- How video can act as a megaphone versus other forms of marketing
- How to create content your audience wants and the value of repurposing it across multiple mediums
- Why the myriad of video tools creates a barrier of entry for most people
- How to be intentional with video calls to alleviate Zoom-fatigue
- Why and how to integrate all five of a user’s senses when selling them a product or service
This episode is brought to you by The Jed Mahonis Group, where we make sense of mobile app development with our non-technical approach to building custom mobile software solutions. Learn more at https://jmg.mn.
Recorded January 21, 2021 | Edited by Jordan Daoust | Produced by Jenny Karkowski
Show Notes:
Erica’s FREE list of 50 Video Ideas
